"Dancing With The Stars” announces their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext.
Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting “let the magic of dance come alive.” The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch.
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SPW Credits
Client: ABC | EVP Marketing ABC & General Entertainment – Erin Weir, Executive Director, ABC – Lara Wickes, Director, Production Strategy, ABC – Meg Tyra, Associate Director, ABC – Sandy Christmas, Producer, ABC – Heliya Alam, SVP Creative Marketing – Sohini Sengupta, Vice President Creative Marketing – Steven Mosley, Creative Director – Christina Ramos, Sr. Writer/Producer – Kaci Dimas, Executive Director Branding & Design – Lucas Aragon, Senior Designer/Animator – Monica Chance
Production Company – NuContext Creative Inc | Executive Producer – Angela Guice, Director – Mikael Tyrsen, Producer – Chad Engel, Director of Photography – Joe Labisi, Talent Producers – Michael Rola, Jessie Marcus, AD – Brandeaux Tourville / Jason Lombardo, Production Designer – David Courtemarche, Key Gaffer – Scott Moody, Key Grip – Rick Grover, PMs – Robert Byrd, Kendoysa Pratt, NC Coordinator – Akasha Ross, Coordinator – Alexis Pfeffer, Choreographer – Tessandra Chavez, Host Choreographer Travis Payne
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
