Just as Brad Pitt romanticized the image of fixing an antenna in Once Upon a Time in Hollywood, Duck Brand creates a new aura around being on the “Roof.” In this spot cut by Angie Dominguez of Union Editorial Austin, Duck Tape Man trades tips and trivia with a dude who’s recently discovered the joys of duct tape (specifically, Duck Tape). Not only is the viewer made aware of the product’s uses, we also feel less alone knowing there’s someone else out there who shares our joy over a long pull and rip. Spot was created via Bandolier Media; CD George Ellis directed.

SPW Credits

Client: Duck Brand Title: “Roof” (Duck Tape Man campaign) Agency: Bandolier Media CD/Director: George Ellis, CD: Louis Montemayor Post Production: Union Editorial / Austin Editor: Angie Dominguez, Executive Producer: Vicki Russell

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