Before cell phones, GPS, and the streamers, there was “the 80s.” The period has been recreated countless times, but in a new spot for Entel – Chile’s largest telecom company – we get a unique take from a trio of filmmakers whose perspectives make the commercial pop. Directed by Plástico (Ale Ruax and Rama Martínez) and Maca Rubio (all are represented via the Easy Mondays+Poster partnership in the US), and created by Fearless, “Technology Changed Everything” truly is the merging of two visions.

Credits

Client: Entel Marketing Team: Romina Galatzan, Pia Harismendy, Magdalena Schultz. Agency: Fearless Creative Team: Javier Bonifaz, Majo Joglar, Benja Tornquist and Ivan Zimmermann. Production: Poster Managing Director: Mariano Echarri, EP: Guido Pietranera, Directors: Plastico & Maca Rubio

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