The Favor campaign was created via Preacher in Austin, directed by Ryan Ebner of Art Class, and edited by Justin “Q” Quagliata at Union ATX/NY, with post/VFX courtesy of Union NY.
In “Yard Signs,” a mom points out that in addition to ordering with Favor, Texans love celebrating their kids’ accomplishments…in excess.
Client: FAVOR Spots Title(s): “Neighbors”, “Yard Signs”, Ghost Town” First Air Date: 8/25/2023 Agency/Location: Preacher – Austin ECD: Greg Hunter Creative Director: Justin Ralph Art Director: Kymberli Fraser Copywriter: Jacob Neuenswander Agency Producer: Lauren Bauder Production Company/Location: Art Class – Los Angeles Director: Ryan Ebner DP: Marc Laliberte EP(s): Eric McCasline Producer: Logan Gilmore Editorial Company/Location: Union ATX/ New York Editor: Justin "Q" Quagliata Assistant Editors: Katie Allison, Drew Johnson Editorial EP: Vicki Russell Post/Effects Company/Location: Union NY VFX Artist(s): Jason Ortenberg and Scott Bravo EP: Melissa Lubin Telecine Company/Location: Company 3 - NY Colorist: Tim Masick Music Company/Location: Butter Music and Sound – NY Composer: Coke Youngblood Producer: Stone Irr Sound Design Company/Location: Mr Bronx - NY Sound Designer: David Wolfe Audio Post: David Wolfe Mixer: David Wolfe Shoot Location: Austin, TX
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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