JW Collective are delighted to announce that the talented team at FILMING SCOTLAND have joined their worldwide roster of production service companies for commercials.
Founded by Owner & Producers David and Nomi Neilson over twenty years ago, now working alongside EP Fraser Jamieson, Filming Scotland is an award-winning UK service production company with a worldwide reputation for production excellence, having produced hundreds of commercials, online content and photographic shoots for some of the world’s biggest brands. They have worked with the best crews and talent in the industry through their love of filmmaking and commitment to exceptional service.
CreditsHaig Club - adam&eveDDB, Independent Films/Reset Content/XIM Management, Guy Ritchie
Glenfiddich - Space, Independent, Philippe André
Network Rail Scotland - Leith, Filming Scotland, The Queen
M&S - ITV, Filming Scotland
Urban Outfitters - Ben Miller, Filming Scotland
Outlander Stills - Starz, Portfolio One, Left Bank Pictures, James Minchin
Royal Bank of Scotland - Leith, Tantrum, Stephen Pipe
Jaguar - Spark44, Nigel Harniman
Think! Road Safety - VMLY&R, OB Management, Josh Cohen
Call of Duty 'Ghost Unmasked' - Activision, UMG, Studio YES, Moon
Macallan 'Nettie' - Filming Scotland, Mike Newell
Ballantine's France - Crispin Porter Bogusky, Twin / Sam Wright
Paterson's - Ferrero, Pubbliregia, Movie Magic / Tucker Bliss
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More