Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
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SPW Credits
Client: Geico Vice President, Marketing: Ted Ward Manager, Broadcast Production and Agency Relations: Amy Hooks Marketing Buyers: Katherine Kalec, Brighid Griffin Marketing Coordinator: Thomas Perlozzo
Agency: The Martin Agency, Richmond, Va. Chief Creative Officer: Joe Alexander Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger Vice President, Associate Creative Director: Neel Williams Associate Creative Director: Mauricio Mazzariol Vice President, Executive Producer: Brett Alexander Broadcast Producer: Liza Miller Junior Broadcast Producer: Coleman Sweeney Business Affairs Supervisor: Suzanne Wieringo Senior Integrated Production Business Manager: Amy Trenz Financial Manager: Monica Cox Senior Vice President, Group Account Director: Brad Higdon Account Supervisor: Josh Lybarger Account Executive: Allison Hensley Senior Project Manager: Karen McEwan
Production Company: Park Pictures Director: Terri Timely Executive Producers: Justin Pollock, Jackie Kelman Bisbee Line Producer: David Lambert
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
