In 1935, GE powered the first night game and changed the way we see America’s pastime. Now, as two new companies, they’re changing the way we see the future. Introducing the next generation of GE: GE Aerospace and GE Vernova.
CreditsGiant Spoon: Co-Founder: Trevor Guthrie Partner: Laura Correnti Chief Creative Officer: Ian Grody Chief Media Officer: Julie Berger President & Chief Client Officer: Christina DeGuardi VP, Business & Legal Affairs: Catherine Huang Director, Business & Legal Affairs: Symphonie Von Rippon VP, Communications: Nicole Ryan VP, Media: Anthony Pedalino VP, Content Production: Jason Lau Sr. Producer: Christina Kolby Associate Creative Director: Tommy Dudley Associate Creative Director: Thanh Ly Group Media Director: Mike Friedman VP, Strategy: Corbin Brown Media Director: Claire Lovell Media Strategist: Grace Ahonen Associate Account Director: Alex Cooke GE: CMO: Linda Boff Sr. Director, Brand Marketing: Nadia Malik Sr. Marketing Manager: Mallory O’Brien Sr. Project Manager: Grace Zakhem Supply & Demand (Production Company): Director: Kevin Foley Executive Producer / Founder: Tim Case Executive Producer / Managing Director: Charleen Manca Executive Producer in Charge of Production: Nathan de la Rionda Line Producer: Ron Mohrhoff Director of Photography: Mihai Malaimare Chief Lighting Tech: Joe Page Production Design: Vince Tatum Cartel (Editorial): Managing Director: Lauren Bleiweiss Executive Producer: Evyn Bruce Head of Production: Sarah Schachte Senior Producers: Lauren Mask / Jen Tremaglio Editor: Eddie Ringer Assistant Editor: Tara O’Sullivan ArtJail (VFX/Finishing): Executive Creative Director/Founding Partner: Steve Motterhead Head of 3D: Jackie Liao VFX Artists: Alex Shahviri, Andrew Theissen, Andy Robinson, Bojan Zoric, George Arnold, Emily Irish VFX Assistant: Arash Shahabi Head of Production: Elizabeth Thuvanuti Keating Executive Producer: Caitlin Schooley-Groneveldt Eleven Sound (Audio): Sound Design/Mix: Jeff Payne Senior Producer: Andrew Smith Score a Score (Music): Composer: Matt Abeysekera Executive Music Producer: Jordan Passman & Jake Weinreb Music Producer: Marisa Shocket
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More