Comedy and cars come into play for the Sheppard-directed GMC Video Series, which included “Cats”, “Guitar”, “Babies” and “Martial Arts”. Getting “Precisely to the Point,” the campaign has a spokesperson exploring idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesperson talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.
SPW Credits
Client: GMC
Agency: DigitasLBi
CC0:Ronald Ng
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins
Production Company: Superlounge
Director: Daniel Sheppard
Executive Producer: Dave Farrell
Editorial Company: Peel & Eat
Editor: Pete Warren
Music Company: Soundtrack Boston
Audio Engineer: Mike Secher
Final Trailer | THE ACCOUNTANT 2 Starring Ben Affleck & Jon Bernthal
Christian Wolff (Ben Affleck) has a talent for solving complex problems. When an old acquaintance is murdered, leaving behind a cryptic message to “find the accountant,” Wolff is compelled to solve the case. Realizing more extreme measures are necessary, Wolff recruits his estranged and highly lethal brother, Brax (Jon Bernthal), to help. In partnership with U.S. Treasury Deputy Director Marybeth Medina (Cynthia Addai-Robinson), they uncover a deadly conspiracy, becoming targets of a ruthless network of killers who will stop at nothing to keep their secrets buried. Read More
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