The new Super Bowl commercial communicates the benefits of the Gong Reality Platform™ in a fun, visceral way. “If after seeing the ad you don’t recognize the sound of winning, or associate it with Gong’s brand name, you probably had your sound muted,” said Udi Ledergor, Gong’s Chief Marketing Officer. “We love helping our customers win more sales and we enjoy celebrating them in a fun, loud way.”
SPW Credits
CLIENT: GONG Chief Executive Officer: Amit Bendov, Chief Marketing Officer: Udi Ledergor, Director of Brand & Creative: Lee Mincy
AGENCY: BARRETTSF
Executive Creative Director: Jamie Barrett, Executive Creative Director: Todd Eisner, Associate Creative Director: Byron Wages, Associate Creative Director: Gabe Sherman, Head of Production: Conor Duignan, Producer: Marianne Lawlor, Head of Accounts: Robert Woods, Account Director: Colleen Ridder
PRODUCTION COMPANY: DUMMY
Director: Harold Einstein, Director of Photography: Glynn Speeckaert, Line Producer: Michael Kanter
EDIT: ARCADE
Editor: Sean LaGrange, Assistant Editor: Joelle Graham, Executive Producer: Crissy DeSimone,Post Producer: Tom Barnett
COLOR: COMPANY 3 Colorist: Tim Masick
MIX + SOUND DESIGN: M SQUARED
Sound Engineer: Mark Pitchford
VFX + FINISHING: THE MILL
Managing Director: Anastasia von Rahl, VFX Supervisor: James Allen, Producer: Francesca Moran
ScreenWork Categories:Commercial
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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