For the third and last film of the “Guardians of the Galaxy” trilogy, the vibe of the main title sequence is definitely a departure from the upbeat ones in Vol. 1 and 2. We needed to develop a solution that felt much softer and introspective in order for it to work well with the tone of the sequence. Set to a beautiful acoustic version of “Creep” by Radiohead, the animation of the letters blowing on and off the screen had to feel light as a feather – having an almost ethereal quality to it.
SPW CreditsProject Name: "Guardians of the Galaxy, Vol. 3" Main Titles, Locators, and End Crawl Theatrical Release Date (USA): May 5, 2023 Official Site: https://www.marvel.com/movies/guardians-of-the-galaxy-volume-3 Client: Marvel Studios Writer/Director: James Gunn Editor: Fred Raskin Assistant Editors: Louis Todd Busch, Jeffery Steinkamp Post Supervisor: Jasmine Kosovic VFX Production Manager: Danielle Carney Production Company: Sarofsky Executive Creative Director: Erin Sarofsky Managing Director/Executive Producer: Steven Anderson Creative Lead: Duarte Elvas Producer: Dylan Ptak Designers (Main Title + Locators): Gerard Sierra, Davis Cameron Chu, Travis Hawthorne Designers (End Crawl): Matthew Nowak, Nik Braatz, Mollie Davis, Tony Agliata, Lirio Ramirez, Sara Kopke End Crawl Typesetting: Exceptional Minds Music: Radiohead “Creep”
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More