In 2008, Andrew Renzi, then 22, lost his father to cancer. The experience inspired his award-winning short film Karaoke!, a deeply personal piece exploring the denial and anxiety associated with imminent loss. On the heels of completing his first narrative feature (The Benefactor, starring Richard Gere, Dakota Fanning and Theo James, released by Samuel Goldwyn Co.), Renzi now makes his spot debut with a City of Hope project created via IW Group and produced by ContagiousLA. In addition to helming “Above and Beyond,” done in Mandarin with English subtitles, Renzi directed “Half Man, Half Baby,” an English-language spot conceived by the filmmaker and executed with the support of agency and client. Both spots focus on Alex Tung, who survived a rare form of Leukemia thanks to an umbilical cord stem cell transplant – a procedure developed at City of Hope.
Client: City of Hope
Spot Title(s): “Above and Beyond”, “Half Man, Half Baby”
First Air Dates: (“Above and Beyond”) 3/14/2016
(“Half Man, Half Baby” TBD)
Agency: IW Group
Executive Creative Director: Stan Toyama
Associate Creative Director: Ting Lin
Senior Art Director: Stone Shih
Executive Producer: John Author
Producer: Mikko He
Production Company: ContagiousLA
Director: Andrew Renzi
Executive Producer/Producer: Natalie Sakai
Director of Photography: Patrick Jones
Editor: Patrick Murphree
Color: Company3
Producer: Alexis Guajardo
Colorist: Bryan Smaller
Audio: LIME Studios
Audio Engineer: Tom Paolantonio
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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