STORY director Blair Hayes encourages weekend travelers to “connect,” “stroll,” “smile,” “cheer” and “celebrate” in an upbeat new campaign for Hilton Garden Inn and California agency DGWB. The 15- and 30-second television spots portray the upscale hotels as a great venue for people seeking to getaway, take in the local sites and have fun. Couples and friends are shown relaxing, dining, shopping, sharing a glass of wine and partying in a club. Superimposed graphics underscore the mood.
SPW Credits
Client: Hilton Garden Inn. Judy Christa-Cathey, Vice President Global Brand Marketing; Jason Hill, Brand Marketing Manager.
Agency: DGWB. Jon Gothold, Partner/Executive Creative Director/AD; Courtney Betley, Associate Creative Director/CW; Amy Krause, Executive Producer; Aron Orton, Editor; Brandt Weisman, Motion Graphics; Johanna Curgus, Group Account Director
Production: STORY. Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; MaryAnn Dezulskis, Producer.
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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