The COROS POD 2 launch film presents three runners preparing their GPS watches and starting their runs in specific environments: in a city, on a track, and on a treadmill. Beginning without the POD 2, glitchy ghost imagery represents GPS lag effects. “GPS watch technology is amazing, but it’s not perfect,” the voiceover begins. “Tall buildings interfere with the signal; pace changes have up to a 10-second delay; and indoor workouts are just GPS guesswork.”
After connecting a POD 2 and attaching it to a shoe, each runner fluidly picks up the pace, and the VO continues: “Which is why COROS developed the POD 2, to work with our GPS watches and capture more accurate real-time data for instant metrics you can always rely on. Take your COROS watch and your run beyond the limits of GPS with POD 2.”
SPW CreditsProject Name: COROS “POD 2” Product Launch Film
Running Times: :40, :30, :15 vertical cutdown for socials
Debut Date: Oct. 27, 2022
Client: COROS Wearables, Inc.
CEO: Lewis Wu, Global Director of Brand & Content: David Reti, Social Media Manager: Sawna Guadarrama
Creative Services/Production Company: DOMO
Managing Partner: Rani Melendez, Chief of Staff: Alison Bayer Brown, Director: Noah Conopask, Director of Photography: Eric Ulbrich, Production Supervisor: Jessica Anderson, First Assistant Director: Eric Topper
Editorial Company: Marshall Street Editors
Post Producer: SJ O'Mara, Editor: Chris Walker
Finishing Company: Union Editorial LA/Hunter
VFX Artist: Mannix Rickenbacher, Mixer: Milos Zivkovic, President/Managing Director: Michael Raimondi, Executive Producer: Logan Aries
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More