Los Angeles/Buenos Aires-based Nunchaku director Sebastian Schor takes the panic out of family mornings in the new :30 “Done” for Jimmy Dean out of Walton Isaacson, L.A./Chicago/NYC/Tokyo.  Produced for the Hispanic market, the spot features a family of four functioning like a well-oiled machine with the help of Jimmy Dean.  

“Done” signals the first time Jimmy Dean has developed branded content for the Hispanic market.  Given this, Walton Isaacson tapped Schor for his spot-on casting chops, needing to reflect an authentic Latin American family.  The director then carefully recreated a credible, typical morning before kids head to school and parents head to work.  The spot was produced for the sometimes-hectic back-to-school season.    

“Done” opens on a rushed mother checking with her daughter and son, “Ready?” she asks.  They reply “ready” or “done” as they efficiently gather books, science projects and tie their shoes.  Last thing: breakfast.  The husband enters the kitchen and sees the mother with the big yellow Jimmy Dean sun, “Done,” they say holding a Jimmy Dean boxed breakfast.  The family happily eats together at the table as the tag, “Let’s have a shining day,” closes out the spot.  

SPW Credits

Client: Jimmy Dean
Spot Title: "Done," :30
VP, Jimmy Dean: Amy Grabow
Senior Brand Manager - Activation, Jimmy Dean: Tamara Elliott

Agency: Walton Isaacson, L.A./Chicago/NYC/Tokyo
Group Creative Director: Miguel García Castillo
Group Creative Director: Martín Cerri
Associate Creative Director: César Sánchez
Group Account Director: Matt Kraus
Senior Account Executive: Amanda Lewensky
Senior Hispanic Strategist: Rochelle Newman-Carrasco
Executive Producer: Dana Offenbach
Agency Producer: Shauna Williams

Production: Nunchaku
Director: Sebastian Schor
Executive Producer: Leda Nasio
Producer: Angela Díaz
DP: John McCabe
1st AD: Todd Lent
Production Designer: Nick Goodman
Editorial and Post: MAkinE Studios
Producer: Lissette Lambert

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