Los Angeles/Buenos Aires-based Nunchaku director Sebastian Schor takes the panic out of family mornings in the new :30 “Done” for Jimmy Dean out of Walton Isaacson, L.A./Chicago/NYC/Tokyo. Produced for the Hispanic market, the spot features a family of four functioning like a well-oiled machine with the help of Jimmy Dean.
“Done” signals the first time Jimmy Dean has developed branded content for the Hispanic market. Given this, Walton Isaacson tapped Schor for his spot-on casting chops, needing to reflect an authentic Latin American family. The director then carefully recreated a credible, typical morning before kids head to school and parents head to work. The spot was produced for the sometimes-hectic back-to-school season.
“Done” opens on a rushed mother checking with her daughter and son, “Ready?” she asks. They reply “ready” or “done” as they efficiently gather books, science projects and tie their shoes. Last thing: breakfast. The husband enters the kitchen and sees the mother with the big yellow Jimmy Dean sun, “Done,” they say holding a Jimmy Dean boxed breakfast. The family happily eats together at the table as the tag, “Let’s have a shining day,” closes out the spot.
