Kizik, an e-commerce footwear company known for their hands-free technology recently debuted its first brand campaign. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date.
The campaign was created to disrupt the startup shoe brand category on social platforms to help people understand that hands-free technology is the future of footwear.
The work illustrates this point by showing the learning curve one man experiences when unboxing his Kiziks and trying to put them on…with his hands. The spots use humor and a Melissa McCarthy-like investigator to figure out how random hands, coming out of thin air, try to stop the new Kizik owner from putting his shoes on…with his hands!
Kizik Hands-Free Shoes | The Easiest Shoes You'll Ever Put on!
