Man-eating sharks turn cuddly in a new campaign for La Quinta. Filmworkers and Churchill Studio provided the inspired CG magic for Swim in which a businessman is dropped into a dive tank filled with blood-thirsty sea creatures. The campaign was conceived by DDB Chicago, and directed by David McNally of CoMPANY Films. The man finds himself underwater after giving a business pitch, made with the aid of La Quinta’s faster Wi-Fi service, to a roomful of skeptical executives. They open a trap door beneath his feet to see if he’s ready to “swim with the sharks.” Turns out, he is. The man cavorts playfully with the ravenous creatures, even clasping one in an affectionate bear hug.
SPW Credits
Title: Swim
Client: La Quinta
Agency: DDB, Chicago.
Production: CoMPANY Films. David McNally, Director.
Edit: Cutters. Grant Gustafson
Visual Effects: FWC / Churchill Studios. Derek de Board, Executive Producer; Casey Swircz, Producer; Fred Keller, Colorist; Rob Churchill, Creative Director; Daniel Pernikoff, Senior Art Director/Lead Nuke Artist; Drew Parks, Lead 3D Artist; Quin Barclay, 3D Artist; Rob Churchill, 3D Animator; Tristan Dotson, 3D Character Rigging; Rob Churchill, Michael Anderson. Heidi Anderson, Flame Artists.
Toyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard.
“We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says Open Swim Executive Producer Amyliz Pera. “We’re extremely grateful that Marc André was given an opportunity to create this work with Toyota in Canada.”
“I came in with a deep love for hip-hop and breaking, and I knew Phil would rise to the challenge,” shares Debruyne. “Marissa is also an incredible athlete with a presence that made directing her a joy. They both had non-stop energy on set. I was hesitant to push too hard to avoid injury, but fast-tracking an Olympic sprinter with a camera is something I won’t second-guess again. As a director, I live and breathe my craft, so it’s amazing to be able to capture that same passion in others.”
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