Cramer-Krasselt’s idea is simple and elegant. An idea that literally fits in the palm of your hand. Using a blend of live action and CG we helped tell the stories of how Landmark Credit Union helps customers to accomplish their goals.
Credits
Client: Landmark Credit Union SVP, Marketing: Jina Amara, President & CEO: Jay Magulski, Chief Experience Officer: Brian Melter, Director, Marketing Operations: Jamie Kober Advertising Agency: Cramer-Krasselt SVP, Executive Creative Director: Todd Stone, SVP Group Creative Director / Art Director: Jim Root, Associate Creative Director / Writer: Sandy DerHovsepian, Executive Producer: Brian Cooper, Senior Producer: Craig Clark, Account Supervisor: Taylor Kaine Production Company: Sarofsky Executive Creative Director: Erin Sarofsky, Managing Director/Executive Producer: Steven Anderson, Creative Director: Stefan Draht, Head of Production/Producer: Joel Signer, Producer: Andrew Rosenstein, Line Producer: Patrick Fischer, Director of Photography: Brian Schilling, Finishing and VFX Supervisor: Cory Davis, Senior Editor: Tom Pastorelle, Junior Editor: Jesus Diaz, Assistant Editor: Henry Smaltig, Technical Director: Tanner Wickware, Animation Lead/Animator/Designer/Compositor: Jon Gallo, Animator/Designer/Compositors: Anthony Palermo, Travis Hawthorn Modeler/Designer: Danesh Taraporevala, Animator/Compositors: Craig Minchinton, Sean Skube Storyboards: Brian Vincent Rhodes, Designers: Jake Thomas, Andrea Braga Color Company: Nolo Digital Film Colorists: Mike Matusek, Elliot Rudmann
ScreenWork Categories:Commercial
Discipline:Directing
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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