Created via Droga5 for The LEGO Group, “Play Is Your Superpower” was directed by pioneering cinematographer, screenwriter and director Ellen Kuras, best known for her work on Academy Award winning Eternal Sunshine of the Spotless Mind. Director of Photography is Rachel Morrison, one of the first female directors of photography for a big budget superhero movie, Black Panther.
The film was edited by Marco Perez, Partner/Editor at bicoastal Union, who has earned numerous awards and countless accolades across his distinguished career. Perez edited the project in London, working out of Union partner house Marshall Street Editors, where Joshua Sampson served as Social Media Editor, cutting the various social and playable assets associated with the film.
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Credits
Client: The Lego Group
Spots Title(s): Superpower of Play Hero Film
First Air Date: 9/22/23
Our LEGO Agency:
SVP and Head of Agency: Nicole Taylor, Global Creative Leads: Hazel Tracey & Guy Bingham, Global Brand Communication Lead: Dan Worrell, Sr. Global Communication Partners: Simran Khaira and Lino Fortes, Global Brand Strategist: Rebecca Price, Global Communication Strategist: Richard Yardley, Sr. Social Strategist: Natalie Williams, Sr. Global Project Manager: Kenneth Sanchez, Head of Production: Uffe Bryld, Sr. Lead Producer: Elaine Lee, Brand Global Marketing Development Team: Alero Akuya, Lisa Nash, Kristofer Crockett, Jasmin Brennan, Rebecca Dover.
Creative Agency: Droga5 Dublin, part of Accenture Song
Managing Director: Jimi McGrath, Chief Creative Officer: Jen Speirs, Chief Strategy Officer: Emma Sharkey, Head of Production: Jessica Bermingham, Creative Directors: Stephen Rogers & Edward Redgrave, Senior Art Director: Lucas Oliviera, Senior Copywriter: Anthony Ortuso, Copywriters: Emmet Heneghan & Ruby Norman-Curran, Executive Producer: David Lynch, Senior Producers: Karina Cotter & Aisling O’Dwyer, Producer: Siobhan Coakley
Production Company: The Corner Shop
Director: Ellen Kuras, Founder/ Executive Producer: Anna Hashmi, Executive Producer/Producer: Tess Mitchell, Executive Producer: Sara Wallace, DoP: Rachel Morrison
Editorial Company/Location: Union Editorial NY
Lead Editor: Marco Perez, Social Media Editor: Joshua Sampson (of Marshall Street Editors/London), Local Versions Editor: Jean Taylor, Assistant Editor: Colin Davis, Managing Director: Caryn Maclean, Executive Producer: Melissa Lubin, Head of Production: Lily Hartmann
Post Production: Gabha Studios
VFX Supervisor & Creative Director: Daniel Morris, On set VFX Supervisors: Daniel Morris & Jan Huebel, Executive Producer: Dafydd Upsdell, Colorist: Andy Francis, CG: GABHA & Rohtau, Rohtau Executive Creative Director: Jordi Bares, Rohtau Creative Director: Dragos Stefan, Rohtau Executive Producer: Josh King, Rohtau Senior Producer: Julie Nixon,
Audio Post Production: String and Tins
Music and Composition Arrangement: Joseph Alexander, Additional Music Composition and Production: Jim Stewart, Sound Designers: Will Cohen, Jim Stewart, Foley: Earthsound
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
