The spot features NBA Miami Heat Champion Dwyane Wade and his sacred #3. "3" seems to be Dwayne Wade's lucky number with his 3rd NBA Championship, his signature #3 Miami Heat jersey, and his sinking of the NBA Championship game winning basket with 3 seconds remaining. The concept of the spot is to capture the drama and action of 3 seconds maintained consistently throughout a gripping 30-second spot. "We had to dominate the second," says TPSC Director Andrews Jenkins. "From Wade's moves on the court to the frozen 3 seconds of fan insanity. And as the director, it's that mysterious notion I wanted to visually capture in a way we haven't seen before." Andrews' futuristic vision, high key light and the use of unique and clever camera moves made for this stellar stop-action spot.
AGENCY: SohoSquare; CLIENT: Li-Ning; PRODUCTION COMPANY: MiC Films (China); DIRECTOR: Andrews Jenkins; EXECUTIVE PRODUCER TPSC: John Noble; EXECUTIVE PRODUCER MiC: Chen Lee; DOP: Garry Waller; POST PRODUCTION: Technicolor (Beijing); AGENT: Francesca Matera, The Candy Agency
Final Trailer | THE ACCOUNTANT 2 Starring Ben Affleck & Jon Bernthal
Christian Wolff (Ben Affleck) has a talent for solving complex problems. When an old acquaintance is murdered, leaving behind a cryptic message to “find the accountant,” Wolff is compelled to solve the case. Realizing more extreme measures are necessary, Wolff recruits his estranged and highly lethal brother, Brax (Jon Bernthal), to help. In partnership with U.S. Treasury Deputy Director Marybeth Medina (Cynthia Addai-Robinson), they uncover a deadly conspiracy, becoming targets of a ruthless network of killers who will stop at nothing to keep their secrets buried. Read More