Helping to celebrate the 15th anniversary of the classic Will Farrell comedy “Talladega Nights: The Ballad of Ricky Bobby,” production company Spears and Arrows and Director Timothy Kendall teamed with agency GSD&M and auto brand Dodge (part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis) on the new “Life Lessons” ad. The spot features actor Gary Cole reprising his role as Reese Bobby and using the ‘road as his classroom’ to impart pearls of wisdom to his young son Ricky Bobby and best friend Cal Naughton, Jr. as they speed from one questionable adventure to another in a Dodge Durango.
SPW Credits
Creative Credits:
Project: “Life Lessons” (:60, :30)
Airdate: August 2021
Client: Dodge/Stellantis
Head of Advertising Dodge: John Millar
Dodge Advertising Manager: Ashley Dunaj
Agency: GSD&M
Chief Creative Officer: Jay Russell
CD/Copy: Barrett Michael
CD/AD: Greg Wyatt
CD/AD: Joel Williams
ACD/Copy: Kevin Lane
Dir. of Production: Jack Epsteen
Account Director: Coley Platt
Account Supervisor: Retha Cioppa
Product Specialist: Chris Bailey
Sr Business Affairs Mngr: JJ Gaines
Project Manager: Kangsan Kim
Production: Spears & Arrows, Los Angeles
Director: Timothy Kendall
Founder | Managing Director: Jason Wolk
Head of Production: Craig Houchin
CFO: James Stern
Line Producer: Jose Barrios
DP: Sam Chase
1st AD: Kevin Moore
Art Director: Joseph Polacik
Editorial: Cut + Run, Santa Monica, CA
Editor: Frank Effron
Senior Executive Producer: Bebe Baldwin
Producer: Brady Fiero/Jamie Perritt
Sound Design/Mix: TBD Post, Austin, TX
Sound Designer: Dusty Albertz/Brad Engleking
Music – “Shot in the Dark” by AC/DC
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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