The new documentary "For the Love of Spock" premiered at the Tribeca Film Festival last month. "Santi did a great job blending a vast amount of archival material with our interview footage giving the film a bold and cohesive look,” director Adam Nimoy said regarding the work of colorist Santiago Padilla. The film covers Leonard Nimoy's career, particularly his seminal role as Star Trek’s Mr. Spock. It also is an immersion into the actor’s personal life and relationship with his son, Adam, who began the project in collaboration with his father and completed the film after the elder Nimoy’s passing last year. “Essential viewing for fans” – The Hollywood Reporter “The doc has a similar vibe to Star Trek. It’s fun, campy, entertaining, a little deliciously over the top and also intelligent, thought provoking, artful, and even-handed. An aptly titled documentary that truly delivers.” -Popoptik.com
SPW CreditsVenue: Tribeca Film Festival (Tribeca Tune In)
Production: 455 Films, For the Love of Spock Productions
Director: Adam Nimoy
Producers: Joseph Kornbrodt, Kevin Layne, David Zappone
Director of photography: Kevin Layne
Editors: Janice Hampton, ACE, Luke Snailham
Colorist: Santiago Padilla, Incendio
Composer: Nicholas Pike
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More