MasterCraft’s “Mission 04: History Is History”, is a glimpse of the past, present, and future of on-water experiences, carefully crafted by the finest purveyor of inboard luxury performance boats. The web film showcases the newly re-designed ProStar, a re-imagined and re-inspired take on an original classic, first constructed by MasterCraft in 1968. To channel the excitement of being out on the open water being pulled to nauseating heights, Digital One Sound Designer Chip Sloan combined high quality location audio and precise sound design to create a multidimensional look at the 2014 ProStar. In an effort to capture the most authentic MasterCraft sounds possible, Digital One worked closely with Bump Films in pre-production to determine the best way to capture location audio that would be fitting of the beast it would ultimately represent. The result is a shining example of how subtly crafted sound design can enhance emotion without becoming distracting.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More