Debuting during the Super Bowl, the McDonald’s spot Good Morning is an artful celebration of the early hours of the day. Directed with understated charm by STORY’s Blair Hayes, the spot spans sunset to sunrise with a series of loosely linked vignettes of people traveling home from work, staring up at the stars, dancing, playing games and snoozing. While subtly promoting McDonald’s All Day Breakfast, the imagery exudes optimism and the poetry of daily life. The spot broke just before kick-off.

SPW Credits

Client: McDonald's.
Joel Yashinsky, VP/Brand & Marketing Content; Mark Carlson, Sr. Director/Creative Content; Leslie TrueLove, Director Brand Marketing Content; Ivonne Loza, Manager Brand & Marketing; Barbara Fitzgerald, Director Creative Agency Management; Linda Zufall, Production Operations/Technical Advisor; Maddie Ramirez and Todd Dressel, Technical Advisors.

Agency: Leo Burnett.
John Hansa, EVP/Creative Director; Tony Katalinic, SVP/Creative Director; Denis Giroux, DVP/Executive Producer; Beth Dolnick, Senior Producer; Linda Yuen, St. Talent Manager; Shirley Costa, Sr. Business Manager; Josh Raper, SVR/Account Director; Jenn Klopf, VP/Account Director; Kris Kaizer, Assistant Account Executive.

Production: STORY.
Blair Hayes, Director/Cameraman; Mark Androw and Cliff Grant, Executive Producers; Mary Ann Dezulskis, Producer; Mary Langenfeld, Head of Production.

Edit:  Cutters.
Jacob Kuehl, Editor; Patrick Casey, Producer.

Music: Comma Music.
Bryan Rhuede, Composer; Bonny Dolan, Executive Producer.

MySHOOT Profiles