LiveTribe directors Kaia Lavender and Gary Ravenscroft travel to the Canary Islands to take viewers on a run of their lives. All to highlight Merrell’s latest Merrell Test Lab (MTL) Skyfire 2 trail running shoe in a :30 spot.

SPW Credits

Credits Brand: Merrell (@merrell @merrelltestlab ) / Agency: Merrell In-House Creative Team / Production LiveTribe (@livetribe.tv) / Director: Lavender & Ravenscroft (@kaialavender @garyravenscroft) / Producer: Andrew Denyer / DP: Jared Fadel / Editor: Matt Osborne / Production Services: Boudika / VFX: Impossible Objects - CG Supervisor, Luc Delamare; Environment Artist, Rodrigo; CG Modeling Artist, Jonathan Turner; Cinematics Artist, Ryan Stever; Previs Artist, Kevin Stewart; Look dev Lead: Ericke Schiele. Houdini Artist, Dara Anya; VFX Producer, Sarah James / Stills Photographer: Will Saunders / Color: Company 3 - Colorist, Tyler Roth / Post Sound: Zelig / Music: Jeremy Wallace Maclean / Talent: Reid Burrows / Ayoub Ouchbab / Lydie Galokpo

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