Cut by Graham Turner at Union, Metro T-Mobile's Super Bowl LVIII entry is "Misión De Bla Bla Bla," created with OKRP. The Spanish-language spot shows Luis Guzmán trying to overcome the Yada Yada in life. This aligns with Metro's win against the Yada Yada in wireless. In the ad, we also get to see Guzmán in his rendition of a classic Ricky Martin song, Livin' La Vida Loca.
Credits
Client: Metro by T-Mobile
Spots Title(s): Misión De Bla Bla Bla
First Air Date: 2/11/2024 (online 2/9/24)
Agency/Location: OKRP
CEO & Co-Founder: Tom O’Keefe, Head of Production: Elena Robinson, ECD: Matt McNulty, ECD: Ben Pfutzenreuter, GCD: Rony Castor, CD: Javier Valle, CD: Ricardo Vallejo, Senior Art Director: Alison Galarza, Senior Art Director: Koa Webster, Associate Creative Director: Jose Gordillo, Sr. Copywriter: Tanner Manscill, Chief Client Officer: Rahul Roy, Client Management Director: Michelle Scallatle, Account Director: Andrea Kaufman, Account Supervisor: Lucy Noriega, EP: Thomas Anderson, Producer: Kristin Grandberry
Production Company/Location: Radical Media / LA
Director: Dave Meyers, EP(s): Jim Bouvet, Frank Scherma, Producer: Colin Moran, HOP: Andrea McIntyre, Production Supervisor: Yvonne Ortiz, 1st AD: Kenny Taylor
Editorial: Union Editorial / LA
Editor: Graham Turner, Assistant Editor: Joe Schiffer, Julia Armine; Managing Partner: Michael Raimondi, Head of Production: Dani DuHadway Spagnoli, Producer: Lilly Ghodoushim
Finishing Company: Hunter
Lead Flame Artist: Evan Guidera, Flame Artist: Seth Silberfein, Flame Artist: Maury Rosenfeld, Flame Artist: Carlos Morales, Graphics Artist: Mannix Rickenbacher, EP: Logan Aries
Music Arrangement, Mix & Sound Design: Beacon Street Studios
Principals: Andrew Feltenstein, John Nau, Danny Dunlap; Executive Producer: Leslie DiLullo, Sound Designer & Mix Engineer: Rommel Molina, Mix Assistant: Anthony Nguyen, Executive Mix Producer: Kate Vadnais
Shoot Location: Los Angeles
ScreenWork Categories:Commercial
Discipline:Film Editing
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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