Mophie’s first-ever super bowl spot offers a tongue-in-cheek look at what can go wrong when your cell phone dies. Directed by Christopher Riggert via Deutsch LA, the spot shows the end of days approaching, with disasters and anomalies including snowstorms in africa, exploding trees, and dogs walking upright – all because God’s cell phone battery is running precariously low.
SPW Credits
Client: Mophie
CEO: Daniel Huang
COO: Shawn Dougherty
VP, Marketing: Ross Howe
Marketing Manager, Media: Kevin Malinowski
Associate Director of Brand Marketing: Mike Iwamasa
Director of eCommerce: Elizabeth Krause
Associate Creative Director: Jonathan Bradley
Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O’Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Broadcast Traffic: Carie Bonillo
COO: Kim Getty
SVP, Account Director: Helen Murray
Account Director: Emily Connelly
Account Executive: Sasha Rawji
Director of Business Development: Jeff White
Music Director: Dave Rocco
Production: biscuit filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Producer: Karen O’Brien
Director of Photography: Tim Hudson
Production Designer: Brock Houghton
Editorial: Rock, Paper, Scissors
Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia
VFX: A52
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield
VFX Lead: Jesse Monsour
CG: Joseph Chiechi
ScreenWork Categories:Commercial
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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