Creative studio Carbon has teamed up with agency Cramer-Krasselt to bring mesmerizing, exhilarating visual flair that reflects the otherworldly experience of Mystic Timbers, the newly unveiled, 109-foot-tall wooden roller coaster ride at Cedar Fair’s Kings Island theme park in Mason, Ohio.
SPW CreditsAgency: Cramer-Krasselt
Creative Director: Jimmy Dietzen
Creative Director: Josh Mizrachi
Senior Art Director: David Vaca
Senior Copywriter: Tom Katers
Producer: Molly Flynn
Group Account Director, SVP: Julie Sheridan
Account Supervisor: Laurie Rosko
Account Supervisor: Katie Cragnolin
Chief Marketing Officer, Cedar Fair: Kelley Semmelroth
Marketing Director, Kings Island: Marissa Brock
Completion/VFX: Carbon VFX
Colorist: Maria Carretero
CD: Liam Chapple
Lead CGI/Director: Gary Fouchy
Lead TD/Director: Tim Little
CGI Artist: Chris Friesen
CGI Artist: Anthony Morrell
Flame: Matt Bregger
Producer: Kate Soczka
Executive Producer: Phil Linturn
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More