To tease an all-new season of mega-hit “Dancing with the Stars,” ABC called on 2C Creative to work some graphics magic in teasing the show’s new “Athletes” theme. The creative agency’s goal was to find a visually compelling way to execute ABC’s concept, in which the distinct worlds of dance and sport come together.
Collaboration was key in a project that required heavy graphic design to marry the glitzy glamour for which “Dancing with the Stars” is known with the epic, hard-hitting world of sports.
In the end, 2C produced full trailer graphics, a toolkit and custom social graphics.
“Dancing with the Stars: Athletes” premieres Monday, April 30.
