2024 New York Festivals Advertising Awards Winner’s Reel rnNew York Festivals Executive Juries, led by Jury President Javier Campopiano, Worldwide Chief Creative Officer of McCann Worldgroup and McCann, have cast their votes and after thoughtful consideration and thorough review…the results are in! We are proud to announce the 2024 Award-Winners!rnrnTop-scoring campaigns from 60 countries around the globe created by prominent agencies impressed NYF’s powerhouse juries. Trailblazing work that engaged consumers, boosted brand affinity, and delivered ROI earned accolades and NYF Towers.rnrnNew York Festivals salutes 2024’s winners. Here’s a behind-the-scenes look at the Grand Prize winners, our Executive Jury judging sessions, and a special message from our Best of Show winner!
Special message from the 2024 Best of Show Winner "Hotel La Argentina" AGENCY: MERCADO MCCANN // FUTLOVE Country: Argentina CCO: Nicolás Massimino ECD: Manuel Scher, Edwin Bowen / ECCD: Cristian Tarzi Managing Director: Agustín Coste Group Account Director: Leila Concistre Account Supervisor: Carolina Scordo Head of Production: Agustín Borgognoni Producer: Carolina Garcia Dias Editor for New York Festivals: Kimberly Casamento
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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