The campaign, which includes six print ads and a video, nods to the street signs that immortalize musicians Miles Davis, Joey Ramone, and the Beastie Boys, acting legend Katherine Hepburn, and comedic icons George Carlin and Gilda Radner, all of whom were groundbreakers in their fields who became household names in New York – and around the world – having reached the pinnacle of creativity.

Credits

Chief Creative Officer: Fede Garcia, Executive Creative Director: Diego Bertagni, Group Creative Director: Aaron Doyle, Associate Creative Director: Kelsey Webster, Sean Hodes Copy Writer: Jane Mousseau, Editor: Cameron Mare, Director of Project Management: Peter Eason, Producer: Joey Daguio, Audio Partner: Grayson Music Group, Photographer (Print): Daniel Ehrenworth

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