During week 13 of the 2016 season, NFL players took the field with support for causes and charities proudly displayed on their cleats. To raise awareness for the campaign, entitled “My Cause, My Cleats,” the NFL aired two television spots as well as content on Facebook, Instagram, and Snapchat featuring the New York Jets’ Brandon Marshall. Throughout the spots, Marshall’s passion for Project 375, a foundation dedicated to de-stigmatizing mental illness, is shared as he collaborates with children from the foundation and a designer to create the perfect pair of cleats. The NFL engaged Nice Shoes to help tell Marshall’s story, with a post production team led by newly signed creative editor Dana Bol, colorist Gene Curley, and finishing artist Jason Farber.
Client: NFL
CD: Sam Howard
Prod Company: NFL Films
Director: Rob Gehring
DPs: Hank McElwee and Jason Wawro
Producer: Claudio Kuhn
Post Production: Nice Shoes
Creative Editor: Dana Bol
Colorist: Gene Curley
Finishing: Jason Farber
Producer: Ed Rilli
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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