In a fast-paced series of broadcast promos and bumpers that broke last Friday, Aardman Nathan Love has given Nickelodeon viewers a zany gift: it’s the “Winter Refresh” campaign, which features many beloved characters from Nick series, animated in a style reminiscent of some of TV’s most iconic holiday specials.
There’s SpongeBob and Patrick from “SpongeBob SquarePants,” cavorting on a frozen pond. Patrick does a flying leap into SpongeBob’s arms, and both of them plunge through the ice. And there’s Lincoln Loud and Clyde McBride from “The Loud House,” who get tangled up in holiday lights and tumble off a roof. Also making appearances are the twins from “The Thundermans,” Phoebe and Max, along with some of the stars of the Nick series “Henry Danger.”
Popping up throughout many of these promos are a bunch of snowball characters better described as goofballs. Looking a bit like giant marshmallows and wearing knit caps and scarves, they manage to get into all forms of mischief. Each promo ends with a holiday-themed typographic representation of the Nick logo, sculpted to appear as though rendered in clay animation.
SPW CreditsNickelodeon
SVP Art + Design: Michael Waldron, SVP Creative Promotions: Tony Maxwell, VP Animation + Motion Graphics: Kurt Hartman, VP Creative Director: Erica Ottenberg, Sr. Art Director: Giancarlo Barrera, Sr. Director Production: Joe Pappalardo, Sr. Director Project Management: Earl Marona, Jr., Director Graphics: Alessandra Sutera, Producer: Alexa Dumit-Sjoberg, Unit Manager: Josh Powers, Production Coordinator: Georgette Pierre, Production Assistant: Jonathan Shatoff
Production Company: Aardman Nathan Love
Director: Joe Burrascano, Executive Producer: Jon O'Hara, Producer: Rob Franklin, Art Director, Design & Storyboards: Tim Probert, Additional Design: Joe Bluhm, Jesse Aclin, Cassey Kuo, CG Supervisor, Character TD: Steve Mann, CG Lead: Elizabeth Ku-Herrero, Look Development & Lighting TD: Eric Cunha, Character, Asset & Environment Artists: Elizabeth Ku-Herrero, Eric Cunha, Jin Fang Jiang, Pedro Conti, Paul Kim, Andy Tai, Animation Lead: Tom Shek, Animation: Doug Litos, Henning Kozcy, Nicole Morciniec, Jordan Blit, Additional Rigging: Brett Taggart, Lighting: Christine Kim, Jin Fang Jiang, Luke Pikora, Shading: Jin Fang Jiang, Christine Kim, Paul Kim, Andy Tai, Ylli Orana, Compositing Lead: Eric Concepcion, Compositor: Matt DeFranco, Matte Painting: Christine Kim, Editing: Yi Ju Tsai
Original Music, Music Supervision and Sound Design: Explosion Robinson
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More