In this Norton Genie “Giveaway” :60 , Dan Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them… When Dan suggests his pal “check with Genie,” it turns out the message was a scam. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.
Credits
Client: Gen Brand: Norton Chief Marketing Officer: Krista Todd Executive Creative Director: Brad Berg Global Integrated Marketing Lead: Melissa Voeller VP of Corporate Brand, Marketing and Communications: Jess Monney Senior Marketing Manager: Kara Kuykendall Spot Title: "Your Wish is Our Command" (aka "Giveaway”) First Airdate: January 17, 2024 (Digital, Social) Agency: Edelman Global Account Lead: Ali Dwiggins Account Lead: Courtney Rowles Group Executive Producer: Cindy Chapman Executive Producer: Autumn Brawer Senior Producer: Seth Lowery Group Creative Director: Aaron Blitzstein Associate Creative Director: Emily Curran Associate Creative Director: James Stolbom Production Co: Partizan Director: Ally Pankiw Managing Director / Executive Producer: Lisa Tauscher Executive Producer: Kimi Porter Thomas Executive Producer: Raffi Adlan Editorial Company: Union Austin Editor: Rachael Connelly Assistant Editor: Katie Allison Union Producer: Lillian Ghodoushim HOP: Dani Duhadway EP: Vicki Russell Managing Partner: Michael Raimondi Finish & Mix: Hunter VFX Color & Conform: Carolyn Woods Mix: Topher Wright EP: Logan Aires
ScreenWork Categories:Commercial
Discipline:Film Editing
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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