Doublewide Media's newest director Autumn Tarleton helmed a series of documentary shorts for NYU Langone Medical Center's "Made for New York" Campaign crafted by Munn Rabôt agency.
The concept was a collaboration between Munn Rabôt Creative Director Peter Rabôt and Tarleton who worked together to fuse the agency's successful "Made for New York" multi-platform campaign with Tarleton's creative background as a documentary storyteller. Each of the six video in the series features a prominent member of NYU Langone's medical community and examines their unique, iconic roles as New Yorkers. By placing the participants in the bustling streets of New York, the digital series connects NYU Langone Medical Center with the people it serves.