Titled One Focus, the PSA allows viewers to see the world through the eyes of someone afflicted with AMD. It follows a woman as she visits a park and shows her growing concern as familiar objects such as signs, flowers, ice cream and faces become blurred. As the voiceover describes the Macular Degeneration Partnership’s work to preserve eyesight, the distorted objects become clear again. The SIM Group, through its SIM Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and services toward the production of the PSA.
SPW Credits
Produced by: Women In Film.
Bonnie Spence, director; Cynthia Pushek, cinematographer; Romel Foster-Owens, producer.
Cameras: SIM Digital
Workflow: Bling Digital
Post Production: Chainsaw
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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