Humanaut Creates World’s Most Skippable Ad on Behalf of 100 Organic Brands
Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals and go with organic when shopping for food, household products, or textiles.
In a rare show of unity from a single industry, more than 100 brands and like-minded organizations from the organic sector and beyond including Amy’s Kitchen, Applegate and Organic Valley have come together to support the campaign and its message: skip the chemicals and just go with organic.
The campaign was produced in-house in the newly built Humanaut film studio in Chattanooga.
