Believe Media Director Floria Sigismondi partnered with agency Technology, Humans and Taste [THAT] and Criteo to air the global tech leader’s first-ever campaign on Super Bowl Sunday. Criteo purposefully selected the biggest day in advertising to launch a conversation about the future of the internet—where data is king, but not at the expense of consumer choice, privacy or diversity of innovation due to the size of companies and creators.
The teams behind the spot were entirely female-led, including Sigismondi, actress Yinka Olofunnife and Criteo CEO Megan Clarken. The ad features a female protagonist faced with various dystopian and utopian future versions of herself. These versions symbolize Criteo’s work to build an ‘open internet’ where consumers are in control of what they discover, how companies can interact with their information, and how businesses and creators of all kinds can connect with them…beyond the giants.
