For P!nk's song "Just Like Fire," the signature song for Disney's new film Alice Through The Looking Glass, director Dave Meyers of Zanmi Films and Strange Invention's VFX Supervisor Todd Sarsfield teamed with Nice Shoes to bring the singer through the looking glass and on a fantastical journey as Alice. Nice Shoes Creative Studio was instrumental in realizing an impressive, surreal scene in which Pink interacts with eighteen different versions of herself that have taken on the roles of the warring black and white factions of a life-sized chessboard. The studio's Color & Finishing team graded and retouched the entire piece, further aiding Meyers and Pink in reflecting a parallel version of Alice's world through the singer's point of view.
SPW CreditsDirector: Dave Meyers
Producer: Knoko Chapple
VFX Supervisor: Todd Sarsfield
VFX & Post: Nice Shoes
Executive Producer, VFX: Angela Bowen
Producer, VFX: Daniel Berman
Assistant Producer, VFX: Laura Noonan
Executive Producer, Color & Finishing Tara Holmes
Producer, Color & Finishing: Jason Farber
Director of CG: Steve Parish
Lead Compositors: Nick Crist, Joanne Ungar
Lead Beauty Artist: Jason Farber
Matte Painter: Will Robertson
Lead TD: Benjamin Jones
Colorist: Gene Curley
Compositors: Todd Gutridge, Yoshiko Hirata, Steve Koenig, Kevan Lee, Boaz Livny, Vincent Roma, Rich Schreck, John Shea, Mark Wilhelm, Adrian Winter
Flame Assistant: Jeff Kyle
Rotoscoping: Boaz Livny, Bot FX, Dext FX
Tracking: Bogdan Mihajlovic
CG Artists: Yongji Chen, Ivan Pribicevic, Yandong Dino Qiu
"Just Like Fire," written by Pink, Max Martin, Shellback and Oscar Holter
Performed by P!nk
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More