“The Lieutenant Governor’s Fund for the Fabulous” campaign was launched in response to a speech given by North Carolina Lieutenant Governor Mark Robinson in which he referred to LGBTQ+ people as “filth.” In a lighthearted, two-minute social media video, members of the LGBTQ+ community repeat Robinson’s words and jokingly express their astonishment. They also note that Ponysaurus Brewing is donating profits from its “Don’t Be Mean to People” beer to aid the LGBTQ+ community for the remainder of the Robinson’s term
Agency: Baldwin&.
Mitch Bennett, Executive Creative Director; Emily Watson, Group Creative Director; Paul Watson, Producer; Lindsay Barnes, Sr. Project Manager; Nathan Nichols, Editor; Renée Tufillaro, Social Media Director; Caity Barnes, Social Media Specialist.
Production: Myriad Video.
Jedidiah Gant, Producer. Odyssey Narratives. Jordan Gibson, Director.
Edit and Post:
11 Dollar Bill.; Erik Tobeler and Travis Mitchell, Editors; Christian Robins, Animation/Motion Graphics/ Design; Clark Jackson, Colorist; Colin Mulhern.
Sound Design/Mix:
Lisa Effress, Producer.
Music: Score A Score.
Jim Lang, Composer.
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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