Popeyes wanted their brand ambassador Annie to have three times the impact in their latest campaign "Louisiana Trios." How do you turn one spokesperson into three? GSD&M's Mike Blair wrote the “Louisiana Trios” campaign to feature Annie (brilliantly played by Deidrie Henry) interacting side by side with two other Annies as they announce the latest offerings. Brian Buongiorno, Tone Visuals, Inc., went on set in New Orleans to help triplicate Annie. Mike wanted the scene to look seamless and natural, so Buongiorno advised against the traditional use of green-screen as separate passes in favor of shooting Annie with two stand-in actors. This live interaction between three people enabled Deidrie to play off the other two Annies more realistically and maintain the correct eye line during the entire take. Brian utilized his experience as a VFX artist to collaborate with director Rocky Powell of RockHouse Films.
Agency: GSD&M:
Mike Blair, Copywriter: Erika McKay, Producer; Larry Walters, Art Director
Production Co: RockHouse Films
Rocky Powell , Director; Sharon Reinschmiedt, Executive Producer; Steve Corie, Director of Photography
Post: Tone Visuals
Brian Buongiorno, Color and Finishing artist; Lauren (Haggard) Alvarez, Executive Producer
Editorial: Carve Editorial
Gavin Tatro, Editor; Diane Porterfield, Producer
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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