The Mission has finished a new campaign for Puma Run, featuring Usain Bolt. In the :60, the camera tracks to find him on an moody stretch of seaside road in his native Kingston. As he transitions from walk, to jog, to blazing-fast run, something unexpected begins to happen when his pace hits its peak: with each of his foot strikes, the tread of his shoe starts to ignite the gravel beneath it in flinty bursts of spark and gas. Collaborating with JWT creatives (Twist/Warzin) and director Omri Cohen (Anonymous Content), The Mission's Creative Director, Rob Trent, was able to oversee the project from beginning to end.
SPW CreditsAGENCY: JWT
Chief Creative Officer: Matt Eastwood
Executive Creatvie Director: Jon Zast
Executive Creative Director: Andy Carrigan
Creative Director: Taylor Twist
Creative Director: Mike Warzin
Head Of Production: Lisa Setten
Senior Producer: Kim Edwards
Music Producer: Paul Greco
PRODUCTION COMPANY: Anonymous Content
Director: Omri Cohen
Managing Director: Eric Stern
EDITORIAL : Rock Paper Scissors NY
Editor: Dan DeWinter
Executive Producer: Eve Kornblum
VFX COMPANY: The Mission
Creative Director: Rob Trent
Managing Director: Michael Pardee
VFX Producer: Ryan Meredith
Animation Director: Piotr Karwas
VFX Coordinator: Kristina Thoegersen
END TAG: Haymaker VFX
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More