Released on YouTube for National Native American Heritage Month, "Rez Life" is a precursor to Above Boy, a documentary film from Believe Media premiering in 2022. The song was written and performed by Opijata Okanko Chipps (Opi), the son of Godfrey Benjamin Chipps, a fourth-generation descendant of Horn Chipp – the Medicine Man for legendary Indian chief, Crazy Horse. While filming at the Chipps' home in Wanblee, South Dakota, documentary filmmakers Sebastian Funke, Jan Vogel, and Lucy Martens discovered Opi's interest in hip-hop music and songwriting. The video is a glimpse into the consequences of forced destabilization of Indigenous culture and ruggedness of life on the reservation.
About Above Boy
"Above Boy" is a documentary short, set to release in 2022, about the the Chipps family, members of the Oglala Lakota Nation on the Pineridge Indian Reservation in South Dakota. Spotlighting the spiritual foundation of Godfrey Benjamin Chipps “Above Boy,” the film takes a deep dive into the modern realities of the reservation through the experiences of his wife (Beverly Red Elk), sons and daughters.
Visit www.aboveboy.com for more information.
SPW Credits"Rez Life”
Lyrics by: Opijata Okanko Chipps
Written by: Opijata Okanko Chipps
Producer: Prolific the Rapper
Music Video
Production Co: Believe Media
Directors: Sebastian Funke, Jan Vogel, & Lucy Martens
Executive Producers: Luke Thronton & Liz Silver
Producer: Godfrey Chipps, Liz Silver & Sebastian Funke
Jenne Dixon
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More