For the 2020 edition of its flagship annual creative event in Toronto, design and technology event producer FITC engaged design-driven production company Sarofsky to create an epic main title piece. With the event's postponement, both companies forged a new strategy to share their powerful cinematic experience, entitled "What You May Find." Set to a new rendition of the classic hit "In The Year 2525," this rich, iconic animation offers a stark vision of "what we may find," ending with a ray of hope.
SPW Credits
Complete Project Credits: "What You May Find" Main Tools: Adobe Creative Cloud; Maxon Cinema 4D; Adobe After Effects; SideFX Houdini. Running Time: 2:53 Debut Date: April 19, 2020 Vimeo: https://vimeo.com/409315526 Special Thanks to the FITC team led by Shawn Pucknell Design/Production Company: Sarofsky Director: Erin Sarofsky Co-Director: Duarte Elvas Executive Producer: Steven Anderson Producer: Kelsey Hynes Lead Artists: Josh Smiertka, Jake Allen, Tanner Wickware, Matt Miltonberger Additional Design and Animation: Ally Munro, Griffin Thompson, Andrew Hyden, Dan Moore, Tobi Mattner, Nik Braatz Additional Contributors: Jamie Gray, Andrew Rosenstein, Mark Galazka, Kenny Albanese Music Supervision: Groove Guild Final Mix and Sound Design: Groove Guild Music Track: "In the Year 2525" Composer: Richard Evans Performed by: Jon Notar featuring Jean Rohe Master Recording: Groove Guild Publisher: Zerlad Music Enterprises, Ltd. (BMI) Worldwide Rights Administrator: Grow Your Own Music (BMI), a division of "A" Side Music, LLC d/b/a Modern Works Music Publishing
Contact NameRoger Darnell
Contact Phone1.828.424.7698
Contact via emailToyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard.
“We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says Open Swim Executive Producer Amyliz Pera. “We’re extremely grateful that Marc André was given an opportunity to create this work with Toyota in Canada.”
“I came in with a deep love for hip-hop and breaking, and I knew Phil would rise to the challenge,” shares Debruyne. “Marissa is also an incredible athlete with a presence that made directing her a joy. They both had non-stop energy on set. I was hesitant to push too hard to avoid injury, but fast-tracking an Olympic sprinter with a camera is something I won’t second-guess again. As a director, I live and breathe my craft, so it’s amazing to be able to capture that same passion in others.”
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