In “The Talk,” Scott for Scotts gets serious with a man about lawn care, sharing graphic depictions of lawn disease, followed by a revelation of Scotts Turf Builder Healthy Plus Lawn Food, which prevents 27 diseases while feeding your grass. Treading the turf of double entendres with the lawn doctor and his patients are agency MullenLowe, which created the campaign, production company Smuggler and director Benji Weinstein, editorial company Union NY and editor Justin Quagliata, aka “Q”.
CreditsSpots Title(s): The Talk :30
First Air Date: 4/29/24
Agency/Location: MullenLowe U.S.
ECD: Tim Vaccarino,
SVP, Creative Director - Art: Zach Menna, SVP, Creative Director - Copy: Rich Singer, Associate CD - Art: Ian Todd, Copywriter: Annie Turner, Art Director: Maria Ossa, SVP, Production: Brian Smith, Agency Producer: Evelyn Ng
Production Company/Location: Smuggler
Director: Benji Weinstein, EP(s): Drew Santarsiero, Producer: Jason Manz
Editorial Company/Location: Union Editorial NY
Editor: Justin Quagliata, Assistant Editor: Colin Davis, Managing Director: Caryn Maclean, Editorial EP: Melissa Lubin, HOP: Lily Hartmann
Telecine Company/Location: Co3
Colorist: Tim Masick, Sr. Producer: Gwen Frey
Post/Effects Company/Location: Union Editorial NY
Flame Artist(s): Scott Bravo & Jason Ortenberg, Flame Assist: Vanessa Rodriguez
Audio Company/Location: Heard City NY
Mixer: Phil Loeb
Shoot Location: Los Angeles, CA
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More