Optimus Design and Editorial teams collaborated with Optimus production arm One at Optimus to create a new spot, "Feel the Wonder," for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. "Feel the Wonder" is airing now on major television stations throughout Chicago.

"Feel the Wonder," the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd's more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium's popular aquatic show.

"Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,

SPW Credits

Client: Shedd Aquarium
Art Director: Kara Kotwas
Creative Director: Andy Park
VP, Planning & Design: Tynnetta Qaiyim
VP, Marketing: Meghan Curran
Producer: Amanda Enser

Production Company: One at Optimus
Directors: Mark and Amanda
Senior Producer: Sarah Slevin Wien

Post-Production Company: Optimus
Creative Director: Donnie Bauer
Executive Producer, VFX/Design: Jon Desir
Design: Donnie Bauer
CGI Modeling: Drew Parks, Jesus Bibian, Mark Walczak
CGI Rigging: Luis Mayorga, Mark Walczak
Animation: Luis Mayorga, Mark Walczak, Donnie Bauer, Steven Greenwalt
Compositing: Donnie Bauer
Editor: Lucy Best Radtke
Assistant Editor: Luke Sloma
Executive Producer: Brian Hrastar
Senior Associate Producer: Katie Smith
Senior Colorist: Oscar Oboza
Flame Artists: Marko Markewycz, Cory Davis
Audio Engineer: Marina Bacci

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