In the new spot for Skechers “County Fair,” directed by kaboom’s erik moe, Skechers Relaxed Fit® representative Joe Montana cleans out a carload of prizes in football toss game after being taunted by a funfair worker in front of his daughter Lizzie. “Go get him, dad,” encourages Lizzie. And indeed he does.
Client: Skechers
Advertising Agency: mOcean
EVP: David Kleinman, Producer: Zach Lyall, Editor: Philippe Bergerioux @ mOcean, Animator: Suhee Hwang/Quico Encinias @ mOcean
Production Company: kaboom productions
Director: erik moe, DP: alain betrancourt, Executive Producer: lauren schwartz, Producer: Steven Sills
Post: mOcean
Editor: Philippe Bergerioux, Animators: Suhee Hwang/Quico Encinias
Mixer: Ben Freer @ Eleven Sound
Colorist: Dave Hussey @ Company 3
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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