Invisible North orchestrated a groundbreaking global launch campaign for Sonos’ entry into the headphone market with the Sonos Ace, featuring a television spot with Suki Waterhouse, innovative CGI social content, still photography, OOH, and DOOH campaign. Sonos tasked Invisible North with developing a campaign to introduce their first headphones to a fresh, refined, diverse audience.
The goal was clear: position Sonos and its newest product, Sonos Ace, as essentials for a generation that demands their sound to keep up with their vibrant lives. The global 360 campaign covered all bases.
From a hero TV spot featuring multi-talented actress, singer, and model Suki Waterhouse to out-of-home (OOH) ads in major cities, audio and radio spots, and a dynamic social media campaign, every element was crafted and coordinated by Invisible North.
