Square continues its legacy of visionary campaigns with “Made to Order” promoting the company’s Square Online service through seamless, choreographed movement, texture and whimsey. Directed and edited by Nikki McMorrow of GLP Creative, “Made to Order” is her fourth collaboration with Square, having previously directed several brand films for their US and Canadian markets.
The playful stories, with interwoven characters and scenes, are told through kinetic shots, subtle performances, layered blocking, and vibrant production design. In the Retail-focused spot, doting pet owners place and receive orders on-the-go through their local pet shop’s Square Online platform. In the Restaurant-focused spot, a group of hungry gamers order falafels from a popular Mediterranean café, demonstrating the robust capabilities of the café’s Square Online platform.
SPW CreditsClient: Square Group Creative Director: Nico Martinez Phipps, Design Lead: Austin Long, Copy Lead: Marc Dolan Production Company: GLP Creative Director/Editor: Nikki McMorrow, Executive Producer: Abe Sands, Executive Producer: Greg Smith, Producer: Kayellen Moran, Director of Photography: Luke McCourbrey Post: Trident Post Production
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More