The soda wars escalate with this "Love Triangle" involving Hip-Hop's Ice Spice and Starry, PepsiCo’s new lemon-lime soda that is taking on Coca-Cola’s Sprite. The ad comes from VaynerMedia, with Speck & Gordon directing, and Union's Graham Turner in the edit bay.
Credits
Client: Starry Soda
Spots Title(s): Love Triangle
First Air Date: 2/11/24 (online 2/8/24)
Agency: Vayner Media
Chief Creative Officer: Rob Lenois, Executive Creative Director: Mike Pierantozzi, Creative Director/Art: Chris Greer, Associate Creative - Copy: Nick Greenberg, SVP, Director of Integrated Production: Bruce Andreini, Executive Producer: Karla Macias, VP, Global Account Director: Anne Flavin, Senior Account Director: Alaina Zuñiga, Account Supervisor: Shenneth Dove-Morse, Project Manager: James Murphy, Business Affairs Manager: Megan Lavelle
Director: Speck Gordon
Production Co: Furlined, / LA
President: Diane McArter, Senior Executive Producer: David Thorne, EP & Director of Production: Jay Wakefield, Producer: Cindy Becker
Editor: Graham Turner
Assistant Editor: Joe Schiffer
Managing Partner: Michael Raimondi
HOP: Dani DuHadway Spagnoli
Union Producer: Lilly Ghodoushim
Finish: The Mill
Mix: Beacon St
Shoot Location: LA
ScreenWork Categories:Commercial
Discipline:Film Editing
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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