State Farm’s representative shows up to remind its clients that their low prices can adjust to any budget, without the need of getting rid of beloved family cookouts.
SPW Credits
Client: State Farm
Chief Marketing Officer: Alyson Griffin, AVP, Marketing: Patty Morris, AVP, Marketing: Lupe Alcala, Marketing Director: Sue Beigie, Marketing Director: Clinton Inselman, Marketing Manager, Creative Planning/Production: Susi Lucas, Marketing Analyst: Mariana Rutledge, Marketing Analyst: Liza Hawkins, Marketing Analyst: Annie Rondone, Marketing Analyst: Christine Williams, Marketing Analyst: Ruben Rivera, Marketing Analyst: John Ruebush, Senior Producer: Joshua Zilm,
Agency: Alma
Creative Chairman/CEO: Luis Miguel Messianu, Co-President/Chief Creative Officer: Alvar Suñol, Creative Director: Julian Milanesi, Creative Director: Mariela Rueda, Art Director: Diego Briceño, Group Account Director: Meg Valls, Sr. Account Director: Lucille ratacós, Account Supervisor: Renée Beauchamp, Account Supervisor: Adriana Piñeda, Sr. Account Executive: Tori Dunn, Account Executive: Cassandra Bosley, Assoc. Strategic Planning Director: Paola Villalobos, Project Manager: Daniella Alamo, VP, Digital Director: Mike Sotelo, Associate Content Director: Michelle Robles, Content Creator: Alejandra Gonzalez, Director of Business Affairs: Marinet Quiñones, Business/Talent Manager: Ivian Nuñez, VP, Director of Production: Yeyo Marquez, Executive Producer: Jay Rivera, Asst. Producer: Natalie De La Guarda
Production Company: Joinery
Director: Camila Zapiola, Executive Producer/Partner: Gerard Cantor, Executive Producer: Cesar Ahumada, Proudcer: Pablo Pytlowany, Director of Photography: Federico Cantini
Editorial Company: Cosmo Street
Editor: Lorenzo Bombicci, Executive Producer/Managing Director: Yvette Cobarrubias, Executive Producer: Idalia Deshon, Head of Production: Tina Evanow, Producer: Marvin Aguado, Assistant Editor: Philip Gomez, Finishing Artists: Nico Cragnolino and Alejandro Taylor
Color: Apache Digital
Digital Intermediate Colorist: Quinn Alvarez, Color Assistants: Kevin Sian & Angie Batz, Apache Senior Producer: Christina Caldwell, Apache Head of Production: Stefanie Schaldenbrand, Apache Executive Producer: LaRue Anderson
Music: Animal Music
EP/Composer: Alberto Farinas, Composer: Raul Garcia
ScreenWork Categories:Commercial
Discipline:Film Editing
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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